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Articles tagged with: Entrepreneur

Having a Restaurant that doesn't break the bank

on Sunday, 10 August 2014.

Having a Restaurant that doesn't break the bank

Restaurant Day is here again! Helsinki buzzes with an amazing energy when we’re all brought together to enjoy flavours from around the world.

Participating in the event is a wonderful experience but it can bring its own set of challenges. One recurring theme mentioned by many past participants is that they just don’t make enough money to cover the costs of the event; Leaving them to question whether or not to join again.

With a few simple steps, we’ll try to encourage more "one-day food-prenuers” to join in on the fun and cover the costs - or better yet, come out with a profit!

Restaurant Day - Overcoming the Profit Challenge

on Sunday, 10 August 2014.

Restaurant Day - Overcoming the Profit Challenge

Restaurant Day is here again! Helsinki buzzes with an amazing energy when we’re all brought together to enjoy flavours from around the world.

Participating in the event is a wonderful experience but it can bring its own set of challenges. One recurring theme mentioned by many past participants is that they just don’t make enough money to cover the costs of the event; Leaving them to question whether or not to join again.

With a few simple steps, we’ll try to encourage more "one-day food-prenuers” to join in on the fun and cover the costs - or better yet, come out with a profit!

Top 10 Movie Speeches for Aspiring Entrepreneurs

on Friday, 01 August 2014.

This video will inspire you - That's guaranteed!

Top 10 Movie Speeches for Aspiring Entrepreneurs

Have you ever considered becoming an entrepreneur? If yes, you should definitely check this video out to get rid of any of those hesitations. 

Miten hyvä sisältö voimistaa markkinointiasi?

Written by Joonas Villanen on Friday, 25 July 2014.

Sisältömarkkinointi haastaa, informoi ja hyödyttää.

Miten hyvä sisältö voimistaa markkinointiasi?

Sisältömarkkinointi on kasvattanut viime vuosina suosiotaan. Tutkimusten mukaan noin 80 % yrityksistä kertoo käyttäneensä sisältöjä kasvattaessaan tunnettuutta verkossa. Sisältömarkkinointi on kuitenkin kovin häilyvä konsepti. Voihan mikä tahansa teko tai tuotos olla sisältöä, eikö? Miten sen sitten erottaa muusta markkinoinnista?

Mitä tarkoittaa Lean Startup

on Tuesday, 15 July 2014.

Ja miksi tämän ideologian sisäistäminen kannattaa?

Mitä tarkoittaa Lean Startup

Moni on varmasti kuullut puhuttavan Lean Startupeista. Monelle ei kuitenkaan ole selvää mitä se todellisuudessa tarkoittaa. Tässä yksi selitys: Lean Startup on ideologia, joka kuvaa lähes tieteellistä toimintatapaa, jolla tuote tai palvelu saadaan asiakkaan käyttöön nopeammin ja pienemmillä resursseilla kuin tavallisesti. Tieteellinen toiminta ohjaa, avustaa ja ennustaa toimintaa, jotta yritys voidaan (teoriassa) kasvattaa mahdollisimman suureksi räjähtävällä nopeudella.

Restaurant Day Through a Marketer’s Eye

on Sunday, 11 May 2014.

Restaurant Day Is Coming!

Restaurant Day Through a Marketer’s Eye

 Restaurant day is coming!

Like many other foodies, my wife and I thought it would be a fun experience to join the multitude of pop-up restaurants around Helsinki and share some of our favorite recipes.

The countdown begins now… We all have only one week left to prepare our offerings as well as our brands. So, what should we do to get the most out of our day out?

Resume-Envy: This Resume Makes Yours Look Pretty Lame

Written by Joonas Villanen on Friday, 25 October 2013.

Arcade-Themed Resume Animation

Resume-Envy: This Resume Makes Yours Look Pretty Lame

Today, I was browsing the vast social media field and came across something pretty awesome. A New York based multidisciplinary designer left a lot of his fellow job seekers in the dust by making his interactive, animated, and graphically fun CV. See the full version HERE!

In short, I think this is what it's all about! Having fun, putting your own skills to the test by challenging the norm. I LOVE IT! He made sure he will have NO problems getting job offers because he made himself valuable. He's shown what he can do instead of making you guess! The resume tells and, more importantly, shows the whole story of his capabilities - Well done, sir.

A little while back, I was asked to speak about video-CVs - Why make one? The answers are pretty similar to what I would say about this online resume: Video-CVs show personality. As an employer, you can see which prospects put the time, care, and effort into their resume. It shows their willingness to work and dedicate time to stand out from the standard. They've taken the initiative to create a little something special for a function that is so mind-numbingly normal.

These are some of the things that WILL separate you from the competition. Now, let's be bold!

What do you think about this guy's idea? Have you seen other great examples somewhere? Care to share?

Please, share thy thoughts below!!


See you in FACEBOOK!!

3 More Reasons to Include Video in Your Marketing

Written by Joonas Villanen on Sunday, 06 October 2013.

Watch the Video!

3 More Reasons to Include Video in Your Marketing

I spent a lot of time this week reading facts about video. There was no particular reason for it other than I would like to be able to better communicate the benefits of video. There are a lot of great things going for it and, in this video, I give you 3 great reasons why you should include video into your marketing budget.

I would love to hear what you have to say about video: Have you tried using video? What kind of results have you received? Are you planning on including it in your marketing? What are you planning to do with it?

Also, if you would like to hear what we can do for you then email me, or call me, and we'll discuss your interests in more detail. We have tons of ideas that will hugely benefit your business. Make sure to contact us today at http://advantage360.fi

Check out our earlier posting with 3 more reasons for incorporating video!

See you in FACEBOOK!

What Does a Billion Dollars Look Like?

on Tuesday, 01 October 2013.

Check the Video Below for the Answer

What Does a Billion Dollars Look Like?

Start ups are HOT - I get it. This trendy topic is filling the social media with articles of how this CEO made millions and how that company collected a hundred million in investments. Headers of success stories are everywhere.

I read them because I am curious of what is being made and developed, what products are making it big, and what kind of people are behind the success. Everyone starts somewhere and many of the starting entrepreneurs are not millionaires. They are hundred-aires or thousand-aires at best. But no matter our current situations, we all have something in common: We all imagine having a great fortune some day - for some, that fortune is monetary.

So, here is my question to you: Have you ever visualized what a billion dollars or euros might look like? I haven't, and to be honest, after seeing this video, I was blown away. It was surreal to look at what a billion dollars might look like!!

Have you seen anything like this before? Have you thought what a billion dollars might look like? Share thy thoughts below!!

See you in FACEBOOK

50 Most Innovative Companies in the World

Written by Joonas Villanen on Sunday, 29 September 2013.

Technology, Consumer and Retail, and Automotive Companies ruled the chart

Photo by Daniel Goodman

As we live in a world that embraces the technology in almost all aspects of life, and because technology is almost always considered when talking about innovation, it is good to measure who is the most innovative, right?

Since 2005, The Boston Consulting Group has surveyed 1500 executives every year from different fields to get an answer to the question: "mirror mirror, who is the most innovative of them all?". The executives rate companies from their own field. The final answer also takes into consideration the last three-year shareholder growth, revenue growth, and margin growth. This allows subjective measurement of the companies.

This got me thinking.. What is the real use of this chart? All it shows is the giants just going up and down the list year after year. What does it mean for the rest of us?

Well, in my opinion, it just indicates which companies had a good year. I want to know more and so I thought to share some of the questions to consider when looking into the intriguing details behind the results.

Questions that came to my head:

1. What did the companies do differently this year than last year?
2. Was a risky move taken, i.e. launching new products, campaigns etc.?
   2.1 Did it pay off or was it a bust?
3. Where did they invest capital?
   3.1 New markets, new technology, training?
4. Was there a peak in demand in a particular field causing a good year?
5. Were any new key players employed? Leadership changes?
6. Who was it and what did they do?

What are your thoughts? Any surprises? Can this chart help us make a difference in our business? Share thy thoughts below!

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