Articles tagged with: Media

Instavideo - Video marketing in Instagram

Written by Joonas Villanen on Sunday, 25 August 2013.

Hot or Not?

Instavideo - Video marketing in Instagram












This past weekend, I decided that I wanted to (finally!) try Instagram's video feature. I've been thinking about doing this for a while but haven't had time to sit down and just get it done.

Part of the issue delaying this production was that there were quite a few questions on my mind about the process of doing such a short video: What is a 15 second ad like? Is it enough to portray a marketing message?

In my opinion, the answer is yes. After making one myself, I believe that the 15 seconds is long enough to make an efficient commercial. Although, you really have to know exactly what you want to showcase in those few seconds.

Also, I wondered how labor intensive it might be to produce such a video. As it was my first go at it, the making of it took me a bit longer than I expected. I would say that the whole process took me about 4 hours. The fifteen second time limit added a unique challenge which I was glad to accept. For me, this was a fun experiment.

What are your thoughts on Instavideos? Do you think 15 seconds is enough time? Are you considering having Instavideo part of your business's marketing? Please, share your thoughts below!

Being an Entrepreneur - Radio interview with Joonas Villanen

Written by Joonas Villanen on Saturday, 24 August 2013.

Interviewer: Sheriff Jawo | Guest: Joonas Villanen

Being an Entrepreneur - Radio interview with Joonas Villanen












After doing a few interviews with entrepreneurs around Finland, I was asked about my own experiences. Tables were turned. The interview was organized by a local radio station called Radio Uusjussi.

So how did it go?

Well, to begin.... I can now understand how the interviewee feels in the hot seat! Nerves were on edge and my mind and tongue didn't always work together, but all in all... I think it was pretty successful! What do you think?

What did they ask?

First question: Why should people change from a traditional media to new, more digital, media like video production.

Shortly - because it's trendy. It's a better, more effective channel to portray your message. Video is more memorable, personal, and emotional. And, probably the biggest reason of all and with the advancements in technology, it is available.

So that I don't spoil the goods too much, I'll just add that brands and the importance of branding was talked about as well as what it takes to make your business stand out from the rest and how to get started.

Please, share you own experiences below. We would also love to hear what you have to say about the interview's topics. Was there anything worth taking away?

Happy watching!