Articles tagged with: branding

Why brands need to be in YouTube

Written by Joonas Villanen on Thursday, 19 September 2013.

Invest in where your customers are!

Why brands need to be in YouTube

Very often, while browsing the internet, I have to consciously stop myself from spiraling into an hours-long video watching frenzy! We have all been there, am I right? So if we all do it, then shouldn't brands and advertisers be there as well? I say YES, they should most definitely be there! I'm not talking about ads; I'm talking about videos that speak to their customers, showcase their products and tell a story.

Just a few fun facts: YouTube reaches more than any cable or TV service company in the world by having over 1 billion unique visitors daily. YouTube is the second most used search engine in the world. Videos can increase Social media interaction by 800%. Old spice brand saw 107% increase in sales within 2 days from a successful video marketing.

There is only one conclusion to be made; people are not just watching videos, they are seeking them out. They are seeking information through videos. So why in the world aren't the brands engaging with their customers through video? YouTube is surely cheaper than a 30 second commercial on TV. And don't even get me started with the estimated viewer stats which are fed to the consumer by the station. They are estimations which cannot be measured. At least in YouTube we can measure data about who watched the video, when, and where, ourselves.

So, my argument is that video is a must-have selling tool! What do you think? Leave thy comments BELOW!!

Instavideo - Video marketing in Instagram

Written by Joonas Villanen on Sunday, 25 August 2013.

Hot or Not?

Instavideo - Video marketing in Instagram












This past weekend, I decided that I wanted to (finally!) try Instagram's video feature. I've been thinking about doing this for a while but haven't had time to sit down and just get it done.

Part of the issue delaying this production was that there were quite a few questions on my mind about the process of doing such a short video: What is a 15 second ad like? Is it enough to portray a marketing message?

In my opinion, the answer is yes. After making one myself, I believe that the 15 seconds is long enough to make an efficient commercial. Although, you really have to know exactly what you want to showcase in those few seconds.

Also, I wondered how labor intensive it might be to produce such a video. As it was my first go at it, the making of it took me a bit longer than I expected. I would say that the whole process took me about 4 hours. The fifteen second time limit added a unique challenge which I was glad to accept. For me, this was a fun experiment.

What are your thoughts on Instavideos? Do you think 15 seconds is enough time? Are you considering having Instavideo part of your business's marketing? Please, share your thoughts below!

Being an Entrepreneur - Radio interview with Joonas Villanen

Written by Joonas Villanen on Saturday, 24 August 2013.

Interviewer: Sheriff Jawo | Guest: Joonas Villanen

Being an Entrepreneur - Radio interview with Joonas Villanen












After doing a few interviews with entrepreneurs around Finland, I was asked about my own experiences. Tables were turned. The interview was organized by a local radio station called Radio Uusjussi.

So how did it go?

Well, to begin.... I can now understand how the interviewee feels in the hot seat! Nerves were on edge and my mind and tongue didn't always work together, but all in all... I think it was pretty successful! What do you think?

What did they ask?

First question: Why should people change from a traditional media to new, more digital, media like video production.

Shortly - because it's trendy. It's a better, more effective channel to portray your message. Video is more memorable, personal, and emotional. And, probably the biggest reason of all and with the advancements in technology, it is available.

So that I don't spoil the goods too much, I'll just add that brands and the importance of branding was talked about as well as what it takes to make your business stand out from the rest and how to get started.

Please, share you own experiences below. We would also love to hear what you have to say about the interview's topics. Was there anything worth taking away?

Happy watching!