The search engine giant has been a part of - well, lets face it - everyone's life for years now. The giant, Google, just launched its biggest update since 2001. The Google Hummingbird aims to mix up the searches towards better, more fulfilling and higher quality results.
What does it mean for us marketers and business owners?
Well, the new update works in two ways: Instead of keyword searches, the engine is now utilizing more of a conversational search. This helps searchers to find what they're looking for in a more natural manner. In practice, this means that people can now search with longer, more conversational sentences like, "what is a good restaurant in the city of __________?". Secondly, the searchers can now see content right on the search page. This helps people to navigate more accurately, as well as, efficiently.
When you consider your SEO ranking and / or your SEO strategy, consider this:
"Content for the sake of 'words on a page' doesn't have the base value it once had. Now, your content really has to answer something. This should move content strategy higher on the list of business marketing objectives; it's now even more important for desktop and mobile SEO." Sebald from Google said.
This is a major element when considering how we rank ourselves, my fellow SMEs. This will change everything. The only thing to say at this point is make your content count. Create more of it. Answer more questions with it. Consider what your customers might ask and then write about it. Make it meaningful and make lots of it.
Content is the key if you want your business to rank!
What are your thoughts on this?? How are you going to change your strategy? Share thy thoughts below!!
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