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Three reasons to use Video in marketing

Written by Joonas Villanen on torstai, 22 elokuu 2013.

Conversion guaranteed!

Latest trends, supported by a great amount of data, show that video is a truly powerful media. Its powers are especially strong when it comes to marketing and selling. No other type of media can do what video can. For example: When compared to traditional formats like text, 60% of a video content is remembered AFTER 3 days. Whereas only 10% of text is remembered after those 3 days. Remarkable!

After 3 days people remember:

graph

Also, video is a great way to show how a product works. A company can tell the full scope of features within 2 minutes. Whereas a written description and how-to would take pages and pages of text as well as tons of time and patience from your client. So why not use video to tell it all? I'm convinced it's a great way to stand out from your competition.

Lastly, if you are working in a niche market, let's say you are a public speaker, nothing (I mean nothing!) gives you a better way to showcase your expertise, skill, and personality. In sales, it gives you the means to turn doubtful leads into buying customers.

Are you ready to make your order yet?? Let me know why you haven't yet used a video, or if you have, tell me why you chose to use it in the comments below..

Tarinoita Yrittäjyydestä - Jakso 5

Written by Joonas Villanen on tiistai, 20 elokuu 2013.

Vieraana Päivi Mayor

Tarinoita Yrittäjyydestä - Jakso 5

Tarinoita yrittäjyydestä  -  Jakso 5

Päivi Mayor puhuu Reiss Motivaatioprofiilin rantautumisesta Suomeen. Miten Päivi on saanut markkinoitua ja kasvatatettua uuden motivaatiotyökalun tunnettuutta uudessa maassa ja miten tulevaisuuden visiot tullaan toteuttamaan haasteista huolimatta.

Reiss Motivaatioprofiili on ensimmäinen testi, joka antaa kattavan kuvan ihmisen koko motivaatio- ja perustarverakenteesta. Jokaisella ihmisellä on täysin yksilöllinen motivaatioprofiili, aivan kuten jokaisen sormenjälki on erilainen. Profiilin avulla saa nopen ja luotettavan kuvan siitä, mitkä ovat henkilön tärkeimmät ja vahvimmat motivaatiot. Testin tuloksia voi hyödyntää mm. suorituskyvyn parantamisessa, sitouttamisessa, motivoinnissa, johtamisessa ja elämänhallinnan parantamisessa.  

Profiilissa kuvataan 16 elämän perusmotiivia ja niiden intensiteetti (vahvuus). Mitä vahvempi motiivi on, sitä enemmän palkki menee oikealle. Vahvoja motiiveja kuvaa väri vihreä, heikkoja punainen ja tasapuolisia motiiveja keltainen väri.

Käyttökohteet: http://rmp-nordic.com/cms/fi/kayttokohteet

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Haastattelija / Tuottaja (suunnittelu, kamera, editointi, levitys) Joonas Villanen - Advantage360 | http://advantage360.fi  | Tämä sähköpostiosoite on suojattu spamboteilta. Tarvitset JavaScript-tuen nähdäksesi sen.

Linkit:

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Hottest Startup Scenes in the world

Written by Joonas Villanen on perjantai, 16 elokuu 2013.

Where does Finland Stand?

Hottest Startup Scenes in the world

Where does Finland stand?

Well… unfortunately, according to this infographic of the Startup Ecosystem Report 2012 by Startup Genome - It doesn't.

I'm sure that no one is surprised that the number one spot goes to Silicon Valley. But there are some unexpected ecosystems that will probably take most by surprise. Startup Genome's report ranked the top 20 most active startup scenes in the world based on pre-determined criteria. These included funding, entrepreneurial mindset, trendsetting, support, talent, and more.

One thing I, personally, would like to see is the rise of Finland. I hear and see a lot of ads promoting all kinds of entrepreneur seminars and events, and that's all find and good, but the real question is: Can we get Finland on this chart? And how long will it take us?

Finland has definitely made an impact by showing that we have the technology to be an international hub, but do we have the right approach to earn a position on this chart? More over, are our attitudes open enough to embrace the changes?

What do you think?? Can Finland be a internationally recognized hub for hot startups and entrepreneurs?? Where do you think we should start? What steps should be taken? Leave your comments below!

My Fifteen Minutes -web series

Written by Joonas Villanen on keskiviikko, 14 elokuu 2013.

What is it like to be studying abroad?

My Fifteen Minutes -web series

Have you ever wondered what it might be like to spend 4 years studying abroad without a thing familiar to you? Well, we had that question in mind as well. We wanted to create a little pilot for a series that would shed light into a student's life. How does a young Russian girl manage while  studying in Finland by herself? We learned a lot from Vasilisa as she talked about the challenges she has faced since arriving here in Finland.

Have had a similar experience? What advice would you give a struggling student in a foreign country?

 

Feel free to share your questions, comments, thoughts, or concerns in the comment section below!

10 SEO Copywriting tips

Written by Joonas Villanen on maanantai, 12 elokuu 2013.

Writing great content that matters in 2013

10 SEO Copywriting tips

Writing effective copy is one of the hardest things in marketing and sales. We came across this great infographic to show you what matters in copywriting in 2013. The content that has been clearly written having only SEO in mind, often appears dull and generic..  In short, it looks like it was written for robots, and not for people.

It is always better to write like you're talking to a person. It is people buying your products and services after all. So, think about your customers, and what they might want to know about you and then tell them what you can do for them using the human approach. This way, we bet you will have more succes than cramming your text full of keyowrords.

Yours truly,

Joonas

P.S. Forget about the tip #4. Google dropped the Tilde | Special thanks to Socially stacked & Content verve

Tarinoita Yrittäjyydestä - Jakso 4

Written by Joonas Villanen on lauantai, 10 elokuu 2013.

Tarinoita Yrittäjyydestä - Jakso 4

Tarinoita yrittäjyydestä -sarja saa jatkoa erityisen mielenkiintoisen miehin tarinalla. Haastattelussa ja keskustelussa mukana on nimittäin ruiskumaalauksen uranuurtaja ja ympäri maailmaa palkittu artisti Simo Riikonen. Riikosen ura on alkanut jo 60-luvulla, ja miehen yrittäjän ura on jo 44 vuotinen. Matkalla on sattunut jos jonkinlaista. Pääsimme miestä haastattelemaan hänen kokemuksistaa yrittäjänä. Simon töihin voi käydä tutustumassa osoitteessa: http://simoriikonen.fi

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Mikäli olet yrittäjä ja haluat mukaan sarjaan. Otathan yhteyttä alla olevaan osoitteeseen, tai käytä sivullamme (http://advantage360.fi) olevaa yhteydenottolomaketta.

Haastattelija / Tuottaja Joonas Villanen - Advantage360 | http://advantage360.fi  | Tämä sähköpostiosoite on suojattu spamboteilta. Tarvitset JavaScript-tuen nähdäksesi sen.

We have a lot to learn from Instagram!

Written by Joonas Villanen on keskiviikko, 07 elokuu 2013.

This 5-year-old knows how to wow!

We have a lot to learn from Instagram!

This 5-year-old knows how to be an Instagram star

Instagram has been a great platform to share images for a long time now. Yet, not many brands, especially in Finland, have embraced Instagram's full potential. The greatest thing about these platforms are this: IT DOESN'T MATTER HOW SMALL OR BIG YOU ARE, you can still get the following by having great quality content. This 5-year-old proves it!

 

Image courtesy: Megan Rose Dickey - Instagram screenshot

 

Yours truly,

 

Joonas

 

P.S. Please do follow us on Instagram. Do so here: http://instagram.com/advantage360

Tarinoita Yrittäjyydestä - Reijo Koivula - IKE

Written by Joonas Villanen on keskiviikko, 07 elokuu 2013.

Haastattelussa Reijo Koivula, IKE Oy

Tarinoita Yrittäjyydestä - Reijo Koivula - IKE

Tarinoita yrittäjyydestä  -  Reijo Koivula - Innovative Knowledge Enterprise Oy

Tällä kertaa vieraana yrittäjyyden raskassarjalainen Reijo Koivula | http://ike.is  | Esite: http://www.ike.is/wp-content/uploads/2013/06/IKE-and-APEC-Datasheet-2013_05.pdf

This is what Reijo is currently working on; APEC uses the computer-supported collaborative learning (CSCL) which is one of the promising innovations to improve teaching and learning with the help of modern ICT technology.

APEC's Applied Progressive Enquiry-based learning with Coaching is used here as a term to describe the approach to learning which is driven by processes of enquiry and coaching.
Coaches work in team, establish tasks and learning goals and support, guide and facilitate the learning.

The students are coached to seek evidence and support to their ideas and they take responsibility for analysing and presenting this.IKE is a made-to-purpose studying platform which has been created for APEC. This platform combines free software and cloud technologies.

A key differentiator of the APEC system is that it has been created by and used by educators who use it to provide degree certification in a bona fide educational institution.

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Mikäli olet yrittäjä ja haluat mukaan sarjaan. Otathan yhteyttä alla olevaan osoitteeseen, tai käytä sivullamme (http://advantage360.fi) olevaa yhteydenottolomaketta.

Haastattelija / Tuottaja (suunnittelu, kamera, editointi, levitys) Joonas Villanen - Advantage360 | http://advantage360.fi | Tämä sähköpostiosoite on suojattu spamboteilta. Tarvitset JavaScript-tuen nähdäksesi sen.

Linkit:
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Geek Week Special

Written by Joonas Villanen on keskiviikko, 07 elokuu 2013.

"use the force luke"

Geek Week Special

We are in the middle of a Geekweek. This means a lot of fun stuff for geeks like us. Check out what YouTube has prepared for us. Write "use the force luke" into the search bar in YouTube and see what happens.. OR.. You can check out the video below!!

http://bit.ly/16oazyw

Amazing TimeLapse

on keskiviikko, 07 elokuu 2013.

Amazing TimeLapse

Nightvision is a celebration of the brilliance and diversity of architecture found across Europe. Over the course of three months I journeyed with a friend through 36 cities in 21 countries with the ambition of capturing some of the greatest European structures in a new and unique way. Comprised of thousands of carefully taken photographs, strung together and stabilized in post-production, Nightvision aims to inspire appreciation for these man-made landmarks.

Nightvision would not have been possible without the Kickstarter backers, the support of the American University of Paris community, everyone who helped along the way, and of course, those who designed and built these architectural masterpieces.

Director : Luke Shepard

AD : Henry Farrow Miller

Music (with permission) : 'Outro' by M83

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