This past weekend, I decided that I wanted to (finally!) try Instagram's video feature. I've been thinking about doing this for a while but haven't had time to sit down and just get it done.
Part of the issue delaying this production was that there were quite a few questions on my mind about the process of doing such a short video: What is a 15 second ad like? Is it enough to portray a marketing message?
In my opinion, the answer is yes. After making one myself, I believe that the 15 seconds is long enough to make an efficient commercial. Although, you really have to know exactly what you want to showcase in those few seconds.
Also, I wondered how labor intensive it might be to produce such a video. As it was my first go at it, the making of it took me a bit longer than I expected. I would say that the whole process took me about 4 hours. The fifteen second time limit added a unique challenge which I was glad to accept. For me, this was a fun experiment.
What are your thoughts on Instavideos? Do you think 15 seconds is enough time? Are you considering having Instavideo part of your business's marketing? Please, share your thoughts below!